Not Your Average___

Our Summer '25 campaign flips clichés of beauty, masculinity, and queer identity on their head—through ironic, visually rich moments set in a beautifully worn mid-century home.

 

Shot on location in Dudley, the series captures intimate everyday scene—lounging, snacking, washing up—reimagined through the AVERAGE BOYS lens. 

 

Paolo Busti drifts through the space; he brings sex, style, and tension to a setting that’s equal parts faded and fabulous. 

 

Photographer Jesse Glazzard—known for his raw, subversive eye—brings his signature sensitivity to the shoot, elevating the mundane.

Not Your Average

Our Summer '25 campaign flips clichés of beauty, masculinity, and queer identity on their head—through ironic, visually rich moments set in a beautifully worn mid-century home.

 

Shot on location in Dudley, the series captures intimate everyday scene—lounging, snacking, washing up—reimagined through the AVERAGE BOYS lens. 

 

Paolo Busti drifts through the space; he brings sex, style, and tension to a setting that’s equal parts faded and fabulous. 

 

Photographer Jesse Glazzard—known for his raw, subversive eye—brings his signature sensitivity to the shoot, elevating the mundane.