the brand

Average Boys is a London based, community driven brand that celebrates gay culture. The brand is inspired by a significant period in gay history, the 80’s, when gay men and their experiences were anything but average. 

 

Average Boys embraces gay codes, aesthetics, and homoeroticism, capturing the unique spirit of the era. The brand evokes joy, familiarity, and approachability, finding beauty in ordinary activities, from hanging out with friends to playing sports and enjoying the outdoors.

the team

Boyfriends and best friends, Jordan Sloan and Chris Ashley Cairns have bold ambitions to build a disruptive, purpose driven brand for their gay community. 

 

Jordan, a Canadian and Chris, a Scot, live in London. Fashion and culture obsessed, they forged their expertise in merchandising, brand development and business strategy to create something impactful. 

 

They recognize community is paramount and would like to thank everyone who is helping bring the vision to life; you know who you are!